Multibrand Cross-Sell Harper Auto Square operates six brands across luxury and mainstream segments, creating opportunities to increase average deal size and loyalty by cross-selling complementary models, parts, and service packages to existing customers. A unified CRM and marketing approach can help identify cross-brand prospects across their showroom network.

Local Partnerships Recent news shows Harper actively engages in local community sports sponsorships such as the Bracket Challenge with One Knox. This signals openness to co-branding and event-driven lead generation, with potential to extend partnerships and promotions to drive showroom visits and test drives.

Data-Driven Marketing With existing tech stack including Dealertrack, Dealer.com, and OneTrust, Harper is positioned to implement data-driven marketing, attribution, and compliance-friendly campaigns. A targeted offering could include audience segmentation, cross-channel campaigns, lifecycle marketing, and analytics-based optimization to lift conversions across all stores.

Service and Parts Upsell A diverse brand mix plus a service department provide ongoing revenue streams. Opportunities exist to expand maintenance plans, certified pre-owned programs, and branded accessories across brands, along with cross-brand maintenance packages to boost aftersales revenue and customer retention.

Fleet and B2B Growth Revenue scale and multiple brands create potential for fleet sales, business-to-business partnerships, and corporate discounts. Harper could partner with local businesses to supply company vehicles, maintenance programs, and preferred financing, expanding the customer base beyond individual buyers.