Tourer Opportunity Leverage the Grand American touring model launch by promoting test rides and premium accessories customized for Street Glide and Road Glide, driving higher-margin sales and wallet share.
Lifestyle Cross-Sell Capitalize on the sold-dreams positioning by bundling new and used bike purchases with riding gear, MotorClothes, collectibles, and customization services to raise average order value.
Digital Marketing Optimize the dealership digital stack to generate local leads and store visits. Run targeted PPC campaigns (AppNexus and Microsoft Ads), leverage Kenect for chat and lead capture, and improve mobile experience with a PWA-driven test-ride funnel.
Financing Levers Promote in-house Finance and Insurance options across new and used bikes, expanding opportunities for financing, warranties, and service plans to increase conversion and cart size.
Community Growth Leverage events and charity fundraisers to attract new riders, cultivate local riding clubs, and convert participants into repeat customers through memberships, referrals, and exclusive event perks.