Harley-Davidson Motor Company Email Format
Motor Vehicle ManufacturingWisconsin, United States10001+ Employees
Harley-Davidson Motor Company is a Milwaukee-based manufacturer of motorcycles, operating in the motor vehicle sector. Founded in 1903 when four young men built a bike in a shed in Milwaukee, the company developed into a globally recognized motorcycle brand. Its strategic framework, The Hardwire (2021–2025), guides long-term growth with a focus on brand strength, innovation, and a consumer-led approach to delivering experiences for riders. The company serves motorcycle enthusiasts seeking distinctive riding experiences and a lifestyle associated with the Harley-Davidson brand. In June 2026, it introduced a limited-edition Super Glide model, illustrating ongoing product development alongside its strategic initiatives.