Strategic partnerships Opportunity to deepen collaboration with high-profile dance institutions and venues that already rely on Harlequin floors, such as Royal Opera House, Paris Opera Ballet, Bolshoi Ballet, and major US companies. Propose bundled solutions for tours, productions, and on-site events through the Contracts Division.

Global expansion Leverage Harlequin's multi-region presence (Europe, Americas, Asia Pacific) to target international productions and touring shows seeking standardized, portable or permanent performance flooring. Focus on cross-market sales to clients with global operations and multiple venues.

Product led upsell Highlight recent floor innovations like Harlequin Liberty Switch and floor systems as differentiators for theaters and companies needing versatile spaces (theatrical vs. sprung dance). Position as upgrades in existing venues and rehearsals spaces to improve performance outcomes.

End-user growth With limited internal headcount and a strong reputation among elite arts institutions, target mid-to-large performing arts organizations and touring companies seeking trusted flooring partners. Emphasize long-term maintenance contracts and installation services to secure recurring revenue.

Events and media leverage Capitalize on brand prestige and press coverage of leadership changes and awards to approach potential clients during bid seasons and capital projects. Use case studies from Covent Garden collaboration and ABTT award recognition to build credibility in proposals.