Insights

Global Expansion HARIBO's recent opening of new locations and facility expansions in the United Kingdom indicate a strong focus on regional growth. This presents opportunities to introduce or expand distribution channels within the UK and surrounding markets, especially with the addition of new warehouses and production lines.

New Product Launches The launch of innovative products like Sour Sodas and the Ruby Hearts collection highlights HARIBO's commitment to product diversification. Sales teams can leverage these launches to explore cross-selling opportunities and target retailers seeking novel confectionery items.

Regional Market Focus HARIBO's planned expansion into the UK and participation in regional trade events demonstrate an emphasis on strengthening their presence in key geographical markets. This provides a prime opportunity to propose tailored marketing and distribution solutions that support regional growth.

Consumer Engagement and Branding Collaborations with brands like Rosebud Web and the focus on appealing to diverse demographics like Gen Z suggest ongoing efforts to boost brand relevance. Partnering with marketing agencies or offering branding innovations can help HARIBO reinforce its market position.

Industry and Market Trends HARIBO's product innovations and international growth reflect broader trends towards flavored, playful, and region-specific confectionery offerings. Sales opportunities exist in supplying new ingredients, packaging solutions, or regional distribution services that cater to these evolving consumer preferences.

Similar companies to HARIBO of America, Inc.

HARIBO of America, Inc. Tech Stack

HARIBO of America, Inc. uses 8 technology products and services including Power BI, SPINS, ABAP, and more. Explore HARIBO of America, Inc.'s tech stack below.

  • Power BI
    Business Intelligence
  • SPINS
    E-commerce Analytics Software
  • ABAP
    Enterprise
  • SAP Order to Cash
    Enterprise Resource Planning
  • SuccessFactors
    Human Resource Management System
  • Cisco
    Network Hardware
  • Google
    Search Engines
  • HSTS
    Security

Media & News

HARIBO of America, Inc.'s Email Address Formats

HARIBO of America, Inc. uses at least 1 format(s):
HARIBO of America, Inc. Email FormatsExamplePercentage
First.Last@haribo.comJohn.Doe@haribo.com
96%
First.Middle@haribo.comJohn.Michael@haribo.com
2%
Last.First@haribo.comDoe.John@haribo.com
1%
First.MiddleLast@haribo.comJohn.MichaelDoe@haribo.com
1%

Frequently Asked Questions

Where is HARIBO of America, Inc.'s headquarters located?

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HARIBO of America, Inc.'s main headquarters is located at 9500 West Bryn Mawr Avenue Chicago, Illinois United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is HARIBO of America, Inc.'s phone number?

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You can contact HARIBO of America, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HARIBO of America, Inc.'s official website and social media links?

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HARIBO of America, Inc.'s official website is haribo.com and has social profiles on LinkedIn.

What is HARIBO of America, Inc.'s SIC code NAICS code?

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HARIBO of America, Inc.'s SIC code is 5145 - Confectionery NAICS code is 31-33 - Manufacturing.

How many employees does HARIBO of America, Inc. have currently?

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As of February 2026, HARIBO of America, Inc. has approximately 274 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: W. A.Head Of Compensation & Benefits: B. M.Head Of Retail: M. P.. Explore HARIBO of America, Inc.'s employee directory with LeadIQ.

What industry does HARIBO of America, Inc. belong to?

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HARIBO of America, Inc. operates in the Manufacturing industry.

What technology does HARIBO of America, Inc. use?

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HARIBO of America, Inc.'s tech stack includes Power BISPINSABAPSAP Order to CashSuccessFactorsCiscoGoogleHSTS.

What is HARIBO of America, Inc.'s email format?

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HARIBO of America, Inc.'s email format typically follows the pattern of First.Last@haribo.com. Find more HARIBO of America, Inc. email formats with LeadIQ.

When was HARIBO of America, Inc. founded?

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HARIBO of America, Inc. was founded in 1920.

HARIBO of America, Inc.

ManufacturingIllinois, United States201-500 Employees

As the No. 1 fruit gum brand with around 8,500 employees in 26 countries, we focus on top quality and unique team spirit of the HARIBO Family. Practical experience, pleasure and job security make us a top employer. All over the world, our employees live their brand joy and drive HARIBO forward every day. We have been supporting them since 1920 with trust, courage to pragmatism and focus. 
As part of the HARIBO family, you benefit from freedom, responsibility and the opportunity to grow as a team with our global brand over the long term. Almost 100 years of experience and our very own successes enable you to be part of varied and challenging tasks. An international but still familiar working environment creates the perfect mix for a broad network and individual development. Become a valued member of the HARIBO Family -and get ready for a long-term career path. 
Experience the success of practice and quality - let's work together to make the world even more colorful!!

Section iconCompany Overview

Headquarters
9500 West Bryn Mawr Avenue Chicago, Illinois United States
Phone number
Website
haribo.com
SIC Code
5145 - Confectionery
NAICS Code
31-33 - Manufacturing
Founded
1920
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    HARIBO of America, Inc.'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    HARIBO of America, Inc.'s revenue is estimated to be in the range of $100M$250M

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