Geographic Expansion HARIBO's recent opening of a new location and expanded facilities in the United Kingdom, including a purpose-built warehouse and additional production lines, presents opportunity to upsell logistics, warehousing, and supply chain management solutions to support their regional growth and infrastructure needs.

Product Innovation The launch of innovative products like Sour Sodas and HARIBO Ruby Hearts demonstrates a commitment to product diversification and targeting new customer segments. There is potential to offer product packaging, branding, or promotional services to further enhance their innovative product lines.

Regional Market Growth HARIBO’s focus on expanding its regional distribution, especially in Asia Pacific with travel retail packs, indicates a strategic push into new markets. This presents opportunities in point-of-sale displays, regional marketing campaigns, and supply chain solutions tailored to emerging markets.

Brand Collaborations Partnerships such as the holiday collection with Rosebud Web highlight HARIBO’s openness to collaborative marketing initiatives. Sales teams could explore co-branded merchandise, licensing, and collaborative promotional campaigns to increase brand reach and consumer engagement.

Operational Support The recent recall of certain gummy batches underscores the importance of supply chain quality controls and compliance solutions. Offering quality assurance, traceability, and recall management services could help strengthen HARIBO’s operational resilience and customer trust.