Insights

Community Partnerships Hardings actively engages with local organizations through annual pet food drives and community initiatives, presenting an opportunity to upsell charitable partnerships, co-branded promotions, and supplier-sponsored charity drives to deepen store loyalty and attract new customers.

Regional Footprint With 27 stores across SW Michigan and Northern Indiana, there is potential to tailor regional supplier programs, regional marketing packages, and logistics efficiency offers to reduce costs and improve shelf availability for local products.

Mid Market Scale Revenue in the mid market range and a workforce of several hundred imply opportunities for mid-tail B2B services such as enterprise-grade e-commerce integrations, loyalty tech enhancements, and wholesale or private-label product programs to boost margins.

Digital Reach Utilizes multiple digital tools (Analytics, Mailchimp, PayPal, Facebook Pixel, AWS) suggesting readiness for data-driven marketing, targeted promotions, and digital payments optimization to lift online and in-store conversion.

Growth History Historical expansions and a focus on organic farming initiatives indicate openness to partnerships in fresh produce supply, packaging innovations, and green initiatives that can align with sustainability-minded vendors and co-investment opportunities.

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Hardings Friendly Markets Tech Stack

Hardings Friendly Markets uses 8 technology products and services including UserWay, Amazon Web Services, Firebase, and more. Explore Hardings Friendly Markets's tech stack below.

Hardings Friendly Markets's Email Address Formats

Hardings Friendly Markets uses at least 4 email formats:
Hardings Friendly Markets Email FormatsExamplePercentage
FLast@hardings.comJDoe@hardings.com
55%
First.Last@hardings.comJohn.Doe@hardings.com
35%
F.Last@hardings.comJ.Doe@hardings.com
8%
FirLast@hardings.comJohDoe@hardings.com
2%

Frequently Asked Questions

What is Hardings Friendly Markets's phone number?

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You can contact Hardings Friendly Markets's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hardings Friendly Markets's official website and social media links?

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Hardings Friendly Markets's official website is hardings.com and has social profiles on LinkedIn.

How much revenue does Hardings Friendly Markets generate?

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As of August 2026, Hardings Friendly Markets's annual revenue is estimated to be $50M - $100M.

What is Hardings Friendly Markets's SIC code and NAICS code?

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Hardings Friendly Markets's SIC code is 5141 - Groceries, General Line and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Hardings Friendly Markets have currently?

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As of August 2026, Hardings Friendly Markets has approximately 314 employees across 2 continents, including North America and Asia. Key team members include Chief Executive Officer: J. B., Chief Technology Officer: B. V. and President: J. H. Explore Hardings Friendly Markets's employee directory with LeadIQ.

What industry does Hardings Friendly Markets belong to?

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Hardings Friendly Markets operates in the Food and Beverage Services industry.

What technology does Hardings Friendly Markets use?

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Hardings Friendly Markets's tech stack includes UserWay, Amazon Web Services, Firebase, Simpli.fi, WooCommerce, Mailchimp, Microsoft 365 and Stripe.

What is Hardings Friendly Markets's email format?

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Hardings Friendly Markets's email format typically follows the pattern of FLast@hardings.com. Find more Hardings Friendly Markets email formats with LeadIQ.

When was Hardings Friendly Markets founded?

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Hardings Friendly Markets was founded in 1944.
Hardings Friendly Markets logo

Hardings Friendly Markets

Food and Beverage ServicesMichigan, United States201-500 Employees

Hardings Friendly Markets is a locally owned independent grocery chain with 27 stores serving southwestern Michigan and northern Indiana. The company is based in Plainwell, Michigan, and operates as a mid-sized regional grocer focused on providing regular household essentials to its service communities.

It sits within the food and beverage services industry as a neighborhood-focused retailer that offers convenient access to everyday goods. Its customer base comprises residents in its market area, and the business aims to meet daily shopping needs while supporting local programs. In 2026, the company partnered with Milestone Senior Services to support a pet food drive at Harding's Market stores in Portage and Kalamazoo, Michigan.

Section iconCompany Overview

Phone number
SIC Code
5141 - Groceries, General Line
NAICS Code
722 - Food Services and Drinking Places
Founded
1944
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Hardings Friendly Markets's revenue is estimated to be in the range of $50M - $100M

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