Kubernetes Control Capitalizing on the KubeCon Amsterdam launches, target large Kubernetes deployments that need an enterprise Kubernetes native control plane and a Gateway API controller. Propose a bundled offering combining Fusion 2.0 and Unified Gateway to deliver centralized traffic management, policy enforcement, and secure access across multiple clusters and clouds.

Security Upsell HAProxy emphasizes security features including WAF enhancements, Threat Detection Engine, HTTPS health checks in Global Server Load Balancing, and PCI DSS compatibility. This creates an opportunity to upsell to security minded enterprises needing reliable, auditable traffic management and API protection across hybrid cloud environments.

Global Scale GSLB with HTTPS health checks supports globally distributed apps and AI services, enabling sales to enterprises with dispersed user bases and strict uptime targets. Position HAProxy as the backbone for globally available applications requiring low latency and high availability.

Open Source Path HAProxy Unified Gateway is open source, which helps engage developers and mid market customers and move them toward enterprise accounts with added support, governance, and advanced features.

Cloud Partnerships Community Performance Packages with AWS LC show a cost effective path for performance gains. Explore partnerships with cloud providers to extend distribution and support services, appealing to firms migrating workloads to the cloud and seeking optimized performance and security.