Family-owned advantage Leverage Hansen Advertising's long-standing family ownership and third-generation leadership as a trust signal in outreach, highlighting stability, personalized service, and a commitment to relationship-driven branding solutions.

Promotional products niche Target their core offering of custom imprinted promotional products by proposing end-to-end branding bundles, sample-driven decisions, and scalable programs for small businesses seeking tangible, recognizable brands.

Trade show engagement Capitalize on their emphasis on attending industry trade shows and education seminars by offering partnerships for event sponsorships, exhibitor services, or digital lead capture solutions tied to those activities.

Digital enablement Propose technology-enabled marketing services that align with their tech stack, such as CRM integration, email nurture campaigns, and analytics to measure ROI on promotional campaigns.

Growth potential With a revenue range of 1–10 million and a focused showroom experience, present scalable, low-risk expansion options like turnkey promotional product programs, accelerated onboarding for new clients, and regional growth initiatives that leverage their Willmar, MN presence.