Distributor Expansion Hankook has expanded distribution with Grupo Q in Costa Rica and a new authorized partnership with Tire Group International, signaling a growing international footprint. This creates opportunities to pursue additional regional distributors, align joint marketing with local dealers, and offer tailored fleet service packages to accelerate market penetration in North and Central America.

EV Tire Leadership Positioned by the iON GT EV tire featuring a triple A EU label and high sustainability through ISCC PLUS-certified materials, Hankook is well-placed to win EV OEMs and EV-focused fleets. Target opportunities include OEM tire programs, fleet transitions to electric vehicles, and dealership EV tire promotions, supported by pilots and performance data.

Sustainability Partnerships Recent sustainability initiatives, including a R&D program for sustainable tire manufacturing and a Cumberland River Compact partnership, signal a strong narrative for buyers prioritizing green supply chains. Sales plays could involve co-branded sustainability campaigns, grant-funded pilot projects, and supply agreements that highlight environmental credentials.

Brand Credibility Industry recognition for delivery and value, plus Auto Bild's Top Manufacturer of the Year award, provides credible proof points for procurement and government fleet engagements. Leverage these accolades in RFP responses, case studies, and pilot programs to improve win rates.

Dealer Network Hankook's U.S. dealer network and customer-satisfaction mission create opportunities to upsell maintenance plans, extended warranties, tire monitoring and fleet management services, especially to mid-market and large fleets seeking reliable service coverage.