Regional Customer Focus Handel Behavioral Health’s primary service area is Massachusetts, which presents an opportunity for targeted outreach and relationship building with local healthcare providers and organizations to expand their client base.

Growing Market Presence With an estimated revenue ranging from one to ten million dollars and a dedicated team of up to 50 employees, HBH is positioned as a promising mid-sized provider with potential for expansion and increased market share.

Digital Marketing Utilization HBH employs various digital marketing tools including Google Ads and Facebook, indicating openness to online marketing strategies that could be leveraged for broader awareness campaigns and service promotions.

Potential Technology Partners Since HBH is already using technologies like PHP and SEO tools, there is an opportunity to offer specialized IT or digital health solutions that can enhance their online presence and operational efficiency.

Competitive Positioning Compared to larger competitors like Acadia Healthcare and BetterHelp, HBH can capitalize on personalized, community-focused mental health services to differentiate and attract clients seeking localized, compassionate care.