Halla Email Format
Software DevelopmentNew York, United States11-50 Employees
Halla is a software developer focused on grocery personalization. It has built a dedicated personalization engine that can infer what a shopper is likely to want to buy next and deliver item recommendations at a 1:1 level across a digital store. The company emphasizes real-time performance and straightforward integration via APIs, drawing on a large pool of grocery-specific data. Its product lineup includes Halla Recommend, Halla Substitute, and Halla Search. The company serves grocers seeking to tailor online shopping experiences with highly personalized guidance. By predicting shopper intent and delivering precise recommendations, Halla aims to enhance the digital grocery experience. Halla is based in New York City, New York, and was founded in 2016 by Gabriel Nipote, Henry Michaelson, and Spencer Price. It operates as a smaller to mid-sized software development firm.