Strategic Growth Target hospitals and sterilization centers seeking RFID visibility for surgical instruments, emphasizing FDA clearance and CE certification as a differentiator to reduce instrument shrinkage and Retained Surgical Items risks.

Regulatory Edge Highlight the ISO 13485 medical device quality system certification and GS1 partnership to reassure procurement teams of compliance, quality management, and interoperability across OR and Sterile Processing workflows.

Product Differentiator Leverage the unique ORLocate system’s inter-operable RFID solution to position Haldor as a means to cut costs, boost staff productivity, and replace manual counting, offering a compelling ROI narrative for hospital buyers.

Market Expansion Capitalise on recent product launches such as the surgical sponge management system to identify cross-sell and up-sell opportunities within perioperative departments and related sterile processing units.

Financial Upsell With current revenue under one million, pursue tiered pricing, pilots, and references in mid to large healthcare networks to establish case studies and accelerate adoption among similar hospital groups as bloodline customers.