Global expansion Hakuhodo is expanding beyond Japan with offices in 17 countries and a focus on emerging Asian markets, presenting cross-border opportunities for brands seeking unified regional campaigns and local market adaptations.

Agency scale As part of the Hakuhodo DY Group, a world-class network with thousands of employees and a strong Cannes Lions track record, there is potential to pitch integrated, high-impact campaigns and access to a broad client roster.

Innovation platform Launch of Agentic Commerce ONE and emphasis on AI-enabled consumer journeys indicate opportunities to sell advanced martech, data-driven advertising, and agentic commerce solutions to clients seeking next-gen customer experiences.

Strong creative pedigree Award-winning creativity and a heritage around sei-katsu-sha insights offer a compelling proposition for brands wanting culturally resonant campaigns and consumer-centered storytelling across markets.

New business momentum Recent client wins and acquisitions, including BBC Studios licensing and strategic agency expansions, signal a growing pipeline for licensing, brand partnerships, and digital/experiential campaigns that can be upsold or scaled globally.