Market expansion Hakes Brothers has shown multi-state expansion with presence in New Mexico, Texas (El Paso, McAllen, San Antonio) and rising activity in Albuquerque, Las Cruces, and Kansas City. Target new markets with a LOI for partnerships or exclusive communities and tailor offerings to markets with similar growth trajectories.

Awarded satisfaction Recent AvidCX Benchmark Awards for homeowner satisfaction in San Antonio and Albuquerque indicate strong customer experience. Leverage customer success stories and referral programs to accelerate lead generation and differentiate in competitive markets.

Mortgage partnerships Existing collaboration with Primary Residential Mortgage suggests opportunity to expand financing partnerships across other markets. Propose co-branded marketing, calculators, and seamless loan processes to increase conversion rates for new communities.

New communities Recent launches such as Summer Sky in El Paso and Alberta Heights in McAllen signal an active product rollout. Align sales outreach with upcoming community releases, provide environmental or lifestyle selling points, and coordinate events to drive early sales momentum.

Digital reach Tech stack includes Shopify, PWA, SEO tools and tracking; this enables targeted digital campaigns and attribution. Offer enhanced digital demand generation, localized PPC and SEO optimization to boost inbound inquiries in each active market.