Habit Nest
Wellness and Fitness ServicesCalifornia, United States2-10 Employees
Habit Nest designs and sells journals and planning tools intended to help people develop healthy routines. The approach evolved from attempting to build a traditional app to a journal-based format that acts as a portable coach guiding users through habit formation. The product lineup includes six habit-building journals, four fitness journals, a daily planner, and additional follow-up volumes. Each offering blends concise guidance with practical strategies and accountability, informed by scientific studies, expert opinions, and customer feedback to refine the tools. Based in Playa Vista, California, Habit Nest operates with a small team focused on wellness and fitness planning tools. The company started with its first product, The Morning Sidekick Journal, and has since expanded its offerings to include multiple journals and a daily planner, with more than 500,000 journals sold and coverage from outlets such as The View, Forbes, Huffington Post, and Harvard Business Review.