Sustainability Advantage HAI emphasizes environmental responsibility and a sustainable foundry approach, including the HARP amine reclamation program, which can be leveraged to position products as greener and compliant options for customers seeking reduced emissions and waste.

Industrial Scale With a North American market leadership in foundry cores and molds and a revenue range of up to 250M, there is an opportunity to upsell higher-margin resin systems, RCS, and refractory coatings to larger foundries seeking improved mold integrity and finish.

Technical Services A dedicated Technical Service team offers product optimization support; this can be sold as value-added service bundles for process improvements, helping customers reduce scrap, improve cycle times, and maximize performance of resin systems and coatings.

Product Innovation Recent launches like Enviroset 3D Jet Resin and Custom Coat EcoFlo indicate a commitment to low-viscosity and eco-friendly solutions; market these innovations to foundries adopting new 3D printed cores, shell molding, and sustainable sand casting practices.

Cross-Sell Potential HAI’s portfolio spans resin systems, resin coated sand, refractory coatings, and auxilliaries like Wedron Flux; identify cross-selling opportunities across existing foundry accounts to consolidate supplier relationships and reduce total cost of ownership.