Boutique litigation Target Gunay Law as a specialized civil and commercial litigation boutique in NYC with a lean team; emphasize high-touch service and flexible engagement models suitable for small firms needing strategic partner for complex disputes.

Founder expertise Leverage Petek Gunay’s 15 years of federal and state court experience across business, employment, IP, media, boxing/entertainment, and real estate to propose co-counsel, niche practice expansion, or consulting services that align with her strong litigation track record.

Tech stack fit Position to offer specialized legal technology services or integrations (Wix-based client portal, cloud collaboration) that complement the firm's existing tech footprint, with potential for efficiency gains, security enhancements, and client experience improvements.

Growth opportunities With revenue under $1M and a NYC base, pursue growth through strategic partnerships, targeted marketing to mid-market clients, and service expansions in contract drafting, negotiation, and employment matters where demand remains steady.

Competitive positioning Differentiate from larger firms by emphasizing personalized advocacy, plaintiff and defendant versatility, and a proven litigation track record; offer flexible fee arrangements or retainer-based models to attract startups, SMBs, and individuals seeking accessible, result-driven representation.