Market Leadership Gumtree South Africa holds a dominant position as the leading classifieds platform in the region, providing a trusted and familiar space for millions of users to buy and sell, which indicates strong user engagement opportunities for targeted advertising and partnerships.
Recent Innovations The launch of Pay & Ship services and partnerships with logistics companies like Wise Move showcase their focus on enhancing transaction convenience, presenting opportunities to cross-sell payment solutions, logistics services, and secure payment gateways.
Growth & Ownership Recent acquisitions by Impresa Capital and Ignition Group suggest increased investment and strategic expansion, creating potential avenues for service enhancement, enterprise collaborations, and access to broader markets through innovative offerings.
Technology Stack Utilizing advanced ad tech and analytics tools like DoubleClick, AppNexus, and Hotjar indicates a sophisticated digital infrastructure, ideal for targeted marketing campaigns, data-driven advertising services, and user behavior analytics to attract new clients.
Financial & Revenue Potential With revenue estimates between 1 million and 10 million dollars, Gumtree presents a viable sales opportunity for enterprise solutions, premium advertising, and value-added services aimed at increasing revenue streams and expanding market share within the classifieds industry.
Gumtree South Africa uses 8 technology products and services including DoubleClick for Publishers (DFP), AppNexus, PubMatic, and more. Explore Gumtree South Africa's tech stack below.
| Gumtree South Africa Email Formats | Percentage |
| First.Last@gumtree.co.za | 86% |
| FLast@gumtree.co.za | 7% |
| First.MiddleLast@gumtree.co.za | 4% |
| FMiddleLast@gumtree.co.za | 3% |
Advertising ServicesWestern Cape, South Africa51-200 Employees
Gumtree is the #1 classifieds site in South Africa. 'Put it on Gumtree,' has become a favourite South African saying. Since our launch in 2005, we've helped millions of people buy and sell millions of things. We're a familiar space that's easy to navigate, and a classified site that just works. Gumtree is accessible online and through mobile devices.
Company Overview
Funding & FinancialsGumtree South Africa's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsGumtree South Africa's revenue is estimated to be in the range of $1M$10M
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