GuidedChoice

Financial ServicesNevada, United States11-50 Employees

GuidedChoice provides retirement planning and fiduciary advisory services for defined contribution plans within the financial services sector. As a 3(38) fiduciary partner, it offers participant-level protection within an open architecture that keeps the advisor responsible for the client relationship while expanding access and customization through technology.
The company operates from Reno, Nevada, and emphasizes a risk-conscious methodology intended to reduce volatility for participants and plans. Its client base includes defined contribution plan advisors and employers seeking to lower liability while improving participant outcomes. In 2022, GuidedChoice announced a partnership with Tithe.ly to integrate its 3Nickels financial wellness app with Tithe.ly's church giving platform.

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