Diverse offerings Grupo UPAX operates as a house of brands with eight business units spanning market research, DOOH advertising, experiential marketing, audiovisual production, creative advertising, talent operations, UX/UI design, and agile software development, presenting a wide range of cross-selling opportunities to clients seeking end-to-end business transformation.

Tech-driven growth With a technology-centric approach across research, UX/UI, and software development, UPAX can upsell digital and data capabilities to clients aiming to optimize customer journeys, product development, and operational efficiency using integrated tech stacks and data science.

Mid-market positioning Serving 360+ companies in Mexico and employing 900+ specialists, UPAX targets mid-market organizations where bundled services from multiple business units can yield measurable ROI, suggesting cross-sell and package deals to expand client wallets.

Financial signal Reported revenue in the 25 to 50 million USD range indicates a growing, credible partner with room to scale; sales teams can emphasize capacity for larger engagements and multi-year programs to enterprise-level prospects.

Operational leverage Eight dedicated business units enable rapid mobilization of resources and accelerated time-to-value for clients, allowing sales to propose end-to-end campaigns from insight to implementation across marketing, tech, and talent operations.