Full‑service platform Grupo UPAX positions itself as a house of brands integrating market research, experiential marketing, creative, and technology development, presenting a cross‑sell opportunity to offer bundled services from research to digital product delivery.

Tech‑savvy capabilities With units like Neracode for software development, UiX for UX/UI, and data science through Research Land, UPAX can be pitched for end‑to‑end digital transformation projects, rapid MVPs, and ongoing software modernization.

DOOH and data Promo Espacio enables DOOH advertising combined with data-driven insights from Research Land, enabling holistic campaigns that optimize spend and measure impact across physical and digital touchpoints.

Mexico‑focused depth Serving over 360 companies in Mexico with a local footprint and a 900+ specialist team, UPAX can be positioned as a trusted regional partner for clients seeking locally tailored strategies and fast deployment.

Growth and scale Revenue range and mid‑size workforce suggest opportunities for scalable services, offering retainer partnerships for ongoing research, marketing activation, and technology development, plus potential upsell to end‑to‑end solutions.