Insights

Growing Market Segment GroVia operates within the eco-friendly baby care industry, which is experiencing increasing consumer demand as more parents seek natural, sustainable products for their children, presenting significant sales opportunities for expansion into new eco-conscious markets and product lines.

Recent Acquisition The company's acquisition by Acceleration Partners in May 2022 indicates strengthened resources and strategic growth potential, opening avenues for targeted marketing campaigns and partnership-driven sales initiatives to reach broader customer segments.

Product Diversification With a history of launching innovative diapering solutions such as the Gro Baby system, there is an ongoing opportunity to introduce and promote additional natural baby products, catering to parents seeking comprehensive eco-friendly lifestyles.

Engaged Consumer Base GroVia's focus on offering accessible, modern, green products aligns with the values of environmentally conscious parents, suggesting a strong potential for upselling related parenting items and expanding subscription or membership programs.

Market Positioning Positioned among similar mid-sized eco-friendly brands with revenues between $1M and $10M, GroVia has the capacity to leverage innovative marketing strategies and strategic partnerships to increase market share within the sustainable baby product industry.

GroVia Tech Stack

GroVia uses 8 technology products and services including Google Hosted Libraries, React Router, Lightbox, and more. Explore GroVia's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • React Router
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • Drift
    Live Chat
  • Smile
    Loyalty And Gamification
  • Priority Hints
    Performance
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

GroVia's Email Address Formats

GroVia uses at least 2 format(s):
GroVia Email FormatsExamplePercentage
First@gro-via.comJohn@gro-via.com
100%
First@grovia.comJohn@grovia.com
100%

Frequently Asked Questions

Where is GroVia's headquarters located?

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GroVia's main headquarters is located at 505 Violet St, Golden, Colorado 80401, US. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is GroVia's official website and social media links?

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GroVia's official website is grovia.com and has social profiles on LinkedIn.

What is GroVia's NAICS code?

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GroVia's NAICS code is 42 - Wholesale Trade.

How many employees does GroVia have currently?

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As of October 2025, GroVia has approximately 6 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Design Director: H. H.Controller: T. P.Business Manager: J. M.. Explore GroVia's employee directory with LeadIQ.

What industry does GroVia belong to?

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GroVia operates in the Wholesale industry.

What technology does GroVia use?

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GroVia's tech stack includes Google Hosted LibrariesReact RouterLightboxDriftSmilePriority HintsX-XSS-ProtectionX-Content-Type-Options.

What is GroVia's email format?

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GroVia's email format typically follows the pattern of First@gro-via.com. Find more GroVia email formats with LeadIQ.

When was GroVia founded?

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GroVia was founded in 2010.
GroVia

GroVia

WholesaleUnited States2-10 Employees

GroVia: A new generation of natural baby care.
Over the years trends come and go. Styles emerge and fade. But one thing stands the test of time – parents want to give their babies the best. That is GroVia’s purpose – to give parents everywhere the tools they need to provide their children with premium, accessible, modern, green, easy-to-use diapering and natural baby products. To help our children live health conscious and earth friendly lives. And to simplify the way parents nurture baby, naturally. 

Our History: A story of growth and rebirth.
What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, quickly grew into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company. The Natural Baby Company was met with great success, particularly with the 2009 launch of Gro Baby, a modern, eco-friendly diapering system that took the market by storm.

 


Our Diapers: A diaper for every family.
We understand the importance of convenience as parents, but we also know that as a company we have a responsibility to our planet. This is why we’ve created a diaper for every family, to teach the world that green diapering is easy, affordable and can be done anytime, anywhere!

Section iconCompany Overview

Headquarters
505 Violet St, Golden, Colorado 80401, US
Website
grovia.com
NAICS Code
42 - Wholesale Trade
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    GroVia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    GroVia's revenue is estimated to be in the range of $1M$10M

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