GroupM Next Email Format
Marketing and AdvertisingMissouri, United States51-200 Employees
GroupM Next operates as the forward-looking innovation arm of GroupM, the global media investment management organization that oversees agencies such as Maxus, MEC, MediaCom, Mindshare, Catalyst Online and Xaxis. Based in St. Louis, Missouri, GroupM Next focuses on curating and applying insight-driven media solutions across established and emerging platforms, with emphasis on online, mobile, social and addressable media. The unit pursues technology innovation and best-practice deployment to help its agencies and clients navigate new media environments, while conducting research to deepen understanding of consumer behavior and channel engagement to inform media allocation and optimization decisions. Its offerings are designed to support brand marketers in making informed choices about where to invest to drive performance, leveraging a multi-dimensional view of the media ecosystem. GroupM Next positions itself within the advertising services industry as a specialized innovation and insights partner within a broader global network.