GroupM LATAM Email Format
Marketing and AdvertisingFlorida, United States1001-5000 Employees
GroupM LATAM operates as the umbrella for WPP's media agencies Maxus, MEC, MediaCom, and Mindshare, coordinating their work in the Latin American region from its base in Miami, Florida. It manages media investments and seeks to maximize agency performance through leadership in trading, content creation, sports, digital media, finance, and tool development. Its aim is to deliver value to clients, collaborators, and shareholders through coordinated operations and services. The company sits in the Advertising Services industry as part of a global organization that oversees media-investment management for its agencies. Its clients are advertisers and brands seeking efficient management of media investments and cross-channel capabilities. In 2025, GroupM introduced Open Intelligence, an AI-enabled marketing system, and announced a rebranding to WPP Media.