Premium camping Sandaya operates 60 plus 4 and 5 star campsites across Europe with high end accommodations and family oriented leisure facilities, presenting a strong premium hospitality offering ideal for upscale leisure brands seeking co-branded experiences or cross-promotion with luxury travel partners.

High occupancy With over 1.5 million guests annually and more than 20,000 pitches, there is robust demand and seasonal traffic patterns to target for ancillary services, upsell opportunities (activities, services, premium experiences) and targeted marketing partnerships.

Tech enabled Adopted tech stack including Google Ads, Shopify, Jira and analytics tools indicates readiness for digital marketing partnerships, e-commerce integrations, loyalty programs, and data driven customer journeys suitable for performance campaigns and platform integrations.

Investment interest Ownership interest from Infravia Capital and notable funding activity suggest a growth trajectory and potential for collaboration on expansion projects, joint ventures, or syndicated investment opportunities in new camp locations or refurbishments.

Brand positioning Positioned as a premium, dynamic brand emphasizing hospitality, diversity and team spirit, Sandaya presents opportunities for brand partnerships, experiential marketing, and family-friendly wellness or recreation concepts aligned with their values and target demographics.