Small practice Target the clinic as a small, local patient-facing practice with potential for scalable tech and service upgrades, focusing on cost-effective solutions that fit a small team.

Digital presence Leverage their existing tech stack (Open Graph, Google Maps, Facebook) to offer enhanced online marketing, appointment scheduling integrations, and patient engagement tools to boost local visibility and drive bookings.

Cost-conscious With revenue under one million and a lean staff, present affordable, high ROI offerings such as streamlined practice management, telehealth options, and secure patient data solutions that minimize operational friction.

Competitive landscape Position solutions against larger chiropractic groups by emphasizing customizable, scalable services, quick deployment, and strong customer support to improve patient acquisition and retention.

Technology fit Introduce modern, secure, and compliant tech options compatible with their PHP/Nginx/Linux stack, including cloud-based EHR integrations, performance optimizations, and marketing automation.