Market positioning Target mid-sized California employers in need of workers’ compensation defense firms, emphasizing Griffin Lotz & Holzman’s 30+ years of specialized experience and local expertise in California Labor Code provisions.

Client relationship Leverage their focus on personal working relationships and collaborative resolution to position as a trusted partner for claims resolution, appealing to risk managers seeking responsive, cost-efficient defense.

Technology leverage Highlight existing tech stack (iCIMS for recruiting, Microsoft 365, analytics tools) to offer data-driven case management, client portals, and streamlined communications as a value-add for modern corporate clients.

Growth signals With revenue in the multi-million range and a concentrated practice in workers’ compensation defense, pursue opportunities with similar-sized employers and brokers looking for scalable defense partnerships.

Geographic focus Capitalize on California-centric operations by targeting employers with CA-based workers’ comp exposure, including carriers and third-party administrators who require specialists knowledgeable in state-specific regulations.