Insights

Strategic Partnerships GreyOrange is actively expanding through high-profile partnerships and integrations with industry leaders like Dematic and Google Cloud, signaling a channel-focused growth strategy and potential co-sell opportunities for joint clients seeking scalable warehouse orchestration and AI-powered automation.

Robotics Orchestration With GreyMatter and a certified partner network, there is a clear opportunity to upsell to enterprises needing vendor-agnostic, real-time orchestration of robots, inventory, and workforce across omnichannel operations, especially for firms evaluating multi-vendor automation ecosystems.

Global Expansion Global footprint across Americas, Europe and Asia and a 2025–2026 cadence of expansions indicate readiness to support multinational deployments, suggesting target accounts include large-scale retailers, 3PLs, and distributors seeking unified software across regions.

Store & Fulfillment Alignment GreyOrange’s gStore and GreyMatter Foundry offer opportunities to target retailers and e-commerce players aiming to optimize store inventory plus fulfillment flows, particularly for companies prioritizing store-to-store transfers and accurate stock visibility.

Cloud & AI Innovation Strategic collaborations with Google Cloud and ongoing AI-enabled enhancements (DeepNav, AI simulators) create a talking point for customers pursuing faster deployment of autonomous robots and smarter warehouse design, opening doors for early adopters of AI-powered automation.

GreyOrange Tech Stack

GreyOrange uses 8 technology products and services including AdRoll, HubSpot Analytics, Google Calendar, and more. Explore GreyOrange's tech stack below.

  • AdRoll
    Advertising
  • HubSpot Analytics
    Analytics
  • Google Calendar
    Appointment Scheduling
  • DealHub
    Configure Price Quote
  • MailPoet
    Email
  • Web Vitals
    Javascript Libraries
  • Node.js
    Programming Languages
  • Dynatrace
    System Analytics & Monitoring

Media & News

GreyOrange's Email Address Formats

GreyOrange uses at least 1 format(s):
GreyOrange Email FormatsExamplePercentage
First.L@greyorange.comJohn.D@greyorange.com
78%
First.Last@greyorange.comJohn.Doe@greyorange.com
16%
FLast@greyorange.comJDoe@greyorange.com
4%
First@greyorange.comJohn@greyorange.com
2%

Frequently Asked Questions

Where is GreyOrange's headquarters located?

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GreyOrange's main headquarters is located at 3975 Lakefield Court Suite 110 Suwanee, Georgia United States. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is GreyOrange's official website and social media links?

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GreyOrange's official website is greyorange.com and has social profiles on LinkedInCrunchbase.

What is GreyOrange's NAICS code?

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GreyOrange's NAICS code is 5112 - Software Publishers.

How many employees does GreyOrange have currently?

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As of June 2026, GreyOrange has approximately 1.1K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Transformation Officer: G. P.Chief People Officer: A. C.Chief Financial Officer: G. F.. Explore GreyOrange's employee directory with LeadIQ.

What industry does GreyOrange belong to?

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GreyOrange operates in the Software Development industry.

What technology does GreyOrange use?

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GreyOrange's tech stack includes AdRollHubSpot AnalyticsGoogle CalendarDealHubMailPoetWeb VitalsNode.jsDynatrace.

What is GreyOrange's email format?

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GreyOrange's email format typically follows the pattern of First.L@greyorange.com. Find more GreyOrange email formats with LeadIQ.

How much funding has GreyOrange raised to date?

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As of June 2026, GreyOrange has raised $135M in funding. The last funding round occurred on Dec 20, 2023 for $135M.

When was GreyOrange founded?

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GreyOrange was founded in 2012.

GreyOrange

Software DevelopmentGeorgia, United States1001-5000 Employees

GreyOrange develops software for AI-powered warehouse orchestration and store inventory management. Its main offerings include GreyMatter, a real-time platform that optimizes automation, inventory control, and workforce management in warehouses, and gStore, which supports store-level inventory visibility and product availability to improve operational and customer experiences. The company emphasizes a vendor-agnostic approach, enabling compatibility with diverse automation hardware via its Certified Ranger Network and a global partner network of system integrators, providing end-to-end visibility across omnichannel nodes while coordinating robotic agents, personnel, inventory, and systems.

Founded in 2012 and headquartered in Atlanta, Georgia, GreyOrange operates across the Americas, Europe, and Asia. Its customer base includes retailers and logistics providers seeking to reduce cost per unit, prevent inventory loss, and enhance productivity, safety, and in-store experiences. In April 2026, GreyOrange announced a strategic partnership with Dematic to integrate GreyMatter into Dematic's software portfolio and broaden its flexible automation capabilities.

Section iconCompany Overview

Headquarters
3975 Lakefield Court Suite 110 Suwanee, Georgia United States
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $135M

    GreyOrange has raised a total of $135M of funding over 10 rounds. Their latest funding round was raised on Dec 20, 2023 in the amount of $135M.

  • $250M$500M

    GreyOrange's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $135M

    GreyOrange has raised a total of $135M of funding over 10 rounds. Their latest funding round was raised on Dec 20, 2023 in the amount of $135M.

  • $250M$500M

    GreyOrange's revenue is estimated to be in the range of $250M$500M

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