Growth in leadership New leadership and expanded sales focus with recent appointments and a planned CEO transition signal a proactive drive to grow partnerships in meetings, sports, and events markets, creating opportunities for targeted sponsorships, destination marketing collaborations, and exclusive B2B packages.

Sports and events push Dedicated sports market sales role and recent promotions in Meetings & Conventions indicate a strengthened emphasis on sports tourism and large gatherings, suggesting cross-sell opportunities with hotels, venues, and experience providers, plus tailored packages for teams, tournaments, and conferences.

Growing team Headcount expansion and new hires on the sales and services team point to increasing capacity for client outreach, citywide bids, and partner programs, enabling proactive prospecting in hospitality, convention centers, and local attractions.

Tech-enabled marketing A tech stack spanning cloud platforms, CRM, marketing automation, and analytics offers opportunities to propose integrated digital campaigns, data-driven attribution, and performance marketing initiatives for hotels, venues, and tourism partners.

Brand and marketability Active participation in national tourism events and a strong local brand presence create openings for co-branded marketing ventures, sponsorship opportunities, and joint promotional campaigns with hotels, attractions, and sports organizations.