Strategic Partnerships Greatway has an expanding network of partners including BFL Canada, Home Equity Bank, Synex Insurance, Travcare and TuGo Insurance, presenting sales opportunities to cross-sell or bundle life and disability coverage, mortgage protection, and business insurance solutions to their partner ecosystems.

Agency Growth With a network of over 4,200 licensed life insurance agents and a focus on licensing and development, there is potential to recruit and onboard agents who can drive product adoption, upsell protection solutions, and expand geographic reach in Canada.

Market Presence Consistent Consumer Choice Award recognitions through 2024–2026 indicate strong brand credibility and market demand, enabling upsell of comprehensive protection products to existing clients and licensees seeking trusted partners.

Product Expansion The portfolio includes life, illness and disability, mortgage protection, business insurance, and estate planning. This layered suite supports cross-sell campaigns to families and business owners, especially for clients seeking integrated financial security and legacy planning.

Finance & Scale Revenue scale in the hundreds of millions positions Greatway as a potential strategic partner for high-value multi-policy deals, group programs, and national initiatives, while presenting opportunities to introduce new financial protection solutions to its sizable agent network.