Strategic Retail Growth GREATER THAN is rapidly expanding through national retailers and regional grocers, presenting recurring cross-sell and placement opportunities with store-by-store evangelists, distributor partners, and seasonal promotions to boost shelf presence and trial.

Functional Nutrition Positioning The product blends coconut water, real fruit juice, electrolytes, Aquamin minerals and prebiotic fiber, offering a nutrition-forward hydration option ideal for health-focused retailers, fitness channels, and wellness-focused e-commerce campaigns.

Channel Expansion Potential Current growth through e-commerce, distribution partners and supermarkets suggests scalable opportunities in convenience, club, and specialty channels, along with potential co-pack and private-label discussions with retailers seeking differentiated hydration beverages.

Technology & Marketing Readiness A tech stack including Google/LinkedIn ads, Shopify, Klaviyo, and Amazon Web Services indicates capability for data-driven campaigns, targeted audience segmentation, and direct-to-consumer optimization to fuel demand generation and retargeting at scale.

Financial & Partnership Levers With revenue in the low-to-mid single digits of millions and $12M in funding, there is room to support channel expansion, co-marketing funds, in-store demos, and retailer-funded promotions, while pursuing partnerships with wellness influencers and gym/fitness networks to accelerate distribution.