Affiliation leverage Leverage Great-West Investments' affiliation with Empower, a leading retirement firm, to position investment solutions as integrated within a large, stable retirement ecosystem with access to 72,000 plans and over 17 million investors.

Awarded performance Highlight the firm’s recognition from 2019 Lipper Fund Awards to build credibility around risk-adjusted performance, using it as a differentiator when discussing fund selection and client outcomes.

Scale and targets Target mid-to-large retirement plans and institutional channels given the revenue range and employee size, framing value propositions around scalable solutions, governance, and fiduciary-ready investment options.

Leadership and talent Use recent leadership appointments and strategic hires to demonstrate ongoing focus on robust investment strategy and client service, offering senior collaboration for tailored solution design.

Tech-enabled reach Emphasize the firm’s tech stack and digital capabilities (Open Graph, Google Fonts, jQuery, Google Tag Manager, Bootstrap, ASP.NET) to propose modern, user-friendly client portals, digital onboarding, and data-driven reporting for plan sponsors.