Leadership Change Recent appointment of Guillaume van Wyk as CEO and co-owner in March 2023 signals a strategic leadership shift. Opportunity to re-engage for partnerships, executive-level discussions, and fresh approaches to travel product development.

Small Team With a lean team (2-10 employees), Great Safaris may favor streamlined vendor relationships, white-label or managed service solutions, and scalable tech that reduces internal burden while expanding offerings.

Tech Stack Utilizes Wix and Wix eCommerce with modern tooling (Module Federation, Webpack, Google Tag Manager, Cloudflare Bot Management). Potential upsell for advanced eCommerce features, site performance optimization, and security hardening for travel bookings.

Digital Presence Active online presence with a professional site; leverage for growth-enabled marketing services, SEO/content strategy, and analytics-driven campaigns to increase awareness among travelers seeking safaris.

Competitive Landscape Similar players like Micato Safaris indicate a mid-market niche with high-value itineraries. Position as a premium, personalized travel partner with exclusive itineraries and concierge-level service to capture share from established players.