Regional Forensics Growth Target state and local government and private sector forensic customers in the Midwest. Emphasize timely, accurate, unbiased testing and local expertise to win RFPs from law enforcement, coroner’s offices, and medical-legal providers. Highlight proximity and ability to tailor engagements for pilot programs and long-term contracts.

Agility Advantage As a small regional lab, Great Lakes Labs can compete on service quality and responsiveness against larger firms. Position as a trusted local partner with flexible contracting, rapid onboarding, and dedicated account support to win intentional, repeat engagements.

Tech Enablement Leverage existing tech stack to offer secure, auditable workflows, client portals, and automated reporting. Propose a cloud-based data exchange and dashboards for case tracking, improving transparency and compliance for agencies and private clients.

Strategic Partnerships Explore regional subcontracting and referral networks with larger national lab groups seeking Midwest capacity. Build partnerships with coroners, medical examiners, and forensic practitioners to source steady workloads and expand service breadth over time.

Growth & Credentials Consider expanding service lines (toxicology, DNA, incident response) and pursuing recognized accreditations to unlock larger public sector contracts. Align marketing with RFP calendars and leverage integrity and leadership messaging to differentiate from bigger competitors.