Local community fundraising Leverage the company’s Local Love initiative and Michigan Chefs de Cuisine Association partnership to propose collaborative promotions or co-branded campaigns for restaurants and hospitality clients, highlighting social impact and local sourcing.

Hospitality marketing niche Target mid-sized hotel and restaurant suppliers by offering integrated marketing services including email, automation, and event-driven campaigns, aligning with their use of Salesforce Marketing Cloud Account Engagement and Constant Contact.

Tech-enabled outreach Position as a lean, digital-first agency capable of scalable campaigns for hospitality chains, using their tech stack (AWS, WordPress, Piwik PRO) to deliver measurable ROI and data-driven insights.

Leadership expansion Capitalize on the appointment of a seasoned VP of Sales to target large equipment and supplier accounts, offering specialized sales enablement, product launches, and strategic partnerships.

Growth through alliances Identify opportunities to partner with regional distributors (similar to Sysco, US Foods scale players) for co-marketing, bundled services, or exclusive promotions that leverage local focus and community initiatives.