Strong Industry Position Great Lakes Employee Benefit Services operates within the mid-market segment, serving a diverse range of organizations across various industries. Its affiliation with Marsh & McLennan Agency enhances its credibility and resource access, positioning it well to attract mid-sized companies seeking expert benefits consulting and risk management services.

Focus on Wellness Programs The company's emphasis on wellness and health risk reduction indicates opportunities for health-focused benefit solutions and wellness program enhancements. This focus aligns with industry trends towards improving employee health to reduce long-term healthcare costs, making them a prime candidate for innovative wellness solutions.

Technology Stack Utilization With a tech stack including WordPress, jQuery, PHP, and Bootstrap, Great Lakes demonstrates an embrace of digital tools for client engagement and service delivery. Leveraging modern digital marketing and client portal solutions can present upsell opportunities for more advanced health management platforms.

Revenue and Market Potential Generating between $10M and $25M in revenue with a relatively modest team size suggests room for scale and expansion, especially through targeted new client acquisition in the mid-market space. Their extensive network within the competitive insurance landscape can be tapped into for strategic growth opportunities.

Competitive Landscape Positioned among large players like USI Insurance and HUB International, Great Lakes can benefit from niche specialization and personalized service to differentiate from bigger firms. Selling tailored consulting, wellness initiative enhancements, and tech-driven benefits solutions can strengthen their competitive edge and attract more clients.