Midmarket Construction Target Great Lakes Construction as a mid-sized regional builder with revenue in the 10-25 million range, focusing on expanding project pipelines in Wisconsin and nearby states through value-added services and competitive bids.

Tech Stack Fit Leverage their cloud and web tech usage (AWS, Cloudflare, LiteSpeed, Apache, Shopify) to offer IT modernization, secure hosting, and digital project management or e-commerce capabilities for client portals, procurement, and streamlined invoicing.

Growth Potential Position as a partner for scalable solutions that support growth initiatives, such as ERP integration, CRM enhancements, or field service automation to improve project tracking and margins as they scale from 11-50 employees.

Competitive Benchmarking Benchmark against similar regional players with higher revenue and bigger headcounts (Advocate Construction, Bone Dry Roofing) to craft messaging around efficiency, safety programs, and technology-driven project delivery to win more bids.

Cross-Sell Opportunities Identify adjacent services and vendor opportunities in the Wisconsin market, such as roofing, civil works, or remodeling partnerships, and propose bundled solutions that align with their current tech footprint and client demands.