Merger Opportunity Great Lakes Computer has merged with Optio Data, presenting a joint offer potential to cross-sell hardware with data management, integration services, and managed IT solutions to a combined customer base.

Midmarket Growth With 11-50 employees and annual revenue in the 25-50 million range, there is room to target midmarket clients seeking scalable hardware, custom configurations, and rapid deployment across multiple sites.

Strategic Upsell The merger indicates an expanded product and service footprint; identify opportunities to upsell bundled hardware, data services, and value-added resellers to increase average deal size.

Channel Collaboration Leverage Optio Data’s network post-merger to access new logistics partners, procurement channels, and potential co-selling opportunities with complementary technology providers.

Growth Fit Target sectors likely served by mid-sized hardware manufacturers and data services firms where customers seek reliable supply chains, after-sales support, and integrated solutions—align outreach with proven revenue bands.