Remote-first Ops Great Lakes Advisory operates as a remote-first operations agency with a focus on documenting processes and improving operational visibility. This suggests a need for services that scale with distributed teams, such as process mining, KPI dashboarding, and standardized training programs to ensure accountability across remote or hybrid workforces.

Process Documentation The emphasis on documenting processes indicates a sales angle around workflow mapping, SOP development, and knowledge transfer. Potential opportunities include offering structured playbooks, onboarding programs, and governance frameworks that help clients achieve consistent operations and faster rollout of initiatives.

KPI Dashboards With KPI dashboards as a core capability, there is a clear path to cross-sell analytics solutions, data integration services, and custom dashboard development for clients seeking real-time visibility into performance metrics across departments.

Small Client Focus Current revenue under $1M and 0-1 employees imply a startup/solopreneur phase. Targeted outreach to early-stage firms or small teams in mid-market could be fruitful, offering scalable, affordable operations enablement packages that grow with the client.

Competitive Positioning Operating in a landscape with large consulting firms, Great Lakes Advisory can differentiate through remote-first delivery, specialized training, and lightweight, high-impact implementations. Position opportunities around rapid deployment, cost efficiency, and tailored client onboarding that competes with heavier incumbents.