E-commerce Growth Great Lakes Academy already runs on Shopify and uses digital marketing tools like Yoast SEO and YouTube. This presents an opportunity to upsell online grooming courses, bundles, and recurring memberships, and to optimize the student funnel from discovery to enrollment. A cross-sell program with grooming supplies or certification prep kits could raise average order value while reinforcing training outcomes.

Local Partnerships Located in Homer Glen, Illinois, the academy is well positioned to build local training partnerships with nearby pet salons, veterinary clinics, and pet supply stores. A channel partner program could drive enrollments and generate business training contracts or on site staff certification programs.

Video Strategy The existing use of YouTube signals an opportunity to scale video based marketing and course delivery. A structured video strategy can increase lead generation, improve enrollment conversion, and showcase live demonstrations that differentiate the academy in the pet styling space.

LMS & CRM With a growing team and revenue, the business can benefit from a modern learning management system, student information and scheduling, and a lightweight customer relationship management tool to handle inquiries, enrollments, and employer partnerships. Integrations with Shopify and marketing tools can streamline operations and improve student retention.

Security & Credentialing The tech stack shows a focus on security with features like HSTS. Expanding into secure credentialing, certifications, and compliance tracking can boost trust with employers and students and open doors to business partnerships that require verified credentials.