Fractional PR Gravitate PR operates as a fractional head of communications for high-growth, purpose-driven technology and travel companies, suggesting a target for outreach to founders and exec teams seeking strategic PR leadership during funding rounds, IPOs, or rapid expansion.

Strategic Leaders Founded by Lisette Paras with a blend of senior strategic counsel and hands-on execution, presenting an opportunity to position Gravitate as a premium partner for companies needing experienced narrative development and reputation management during critical scale moments.

Growth Focus Client profile centers on growth-stage companies undergoing rapid scale, market expansion, pivots, or high-impact announcements, indicating sales potential with startups approaching major milestones or requiring reputation stewardship.

Tech-Savvy Tech stack and digital presence show comfort with modern communications tools and analytics, signaling readiness to integrate with client marketing tech ecosystems and to offer data-driven storytelling and measurement.

Small Team, Big Impact With a small team yet a broad playbook for strategic communications, Gravitate could scale services through partnerships or referrals for clients needing flexible, cost-effective leadership during critical phases, including funding rounds and expansion.