Premium service Graphicolor Printing emphasizes exceptional customer service, fast response times, and a willingness to go the extra mile to meet tight deadlines. Sales opportunity: position as a reliable partner for high-volume campaigns and urgent print needs, offering streamlined communication processes and guaranteed turnaround.

Brand enhancement The company focuses on helping brands look like stars with vibrant color and up-to-date technology. Sales opportunity: offer prestige-grade printing services for marketing collateral, packaging, and point-of-purchase materials to SMBs aiming for premium brand perception.

Tech-enabled Investment in latest equipment and software alongside a tech stack that includes Salesforce, Shopify, and analytics tools. Sales opportunity: leverage integrated ordering, CRM-driven quoting, and ecommerce-friendly workflows to attract digital-native clients and streamline enterprise print programs.

References ready They openly offer references, signaling confidence and proven track record. Sales opportunity: use customer advocacy to de-risk new client acquisitions, targeting similar industries and providing case studies and testimonials in pitches.

Growth potential Revenue is in the mid-range for the sector with a mid-sized team, suggesting capacity for scale and complementary services. Sales opportunity: upsell additional print channels, annual programs, and managed services, plus partnerships with marketing agencies seeking reliable print partners.