DCIM Expansion Strong focus on data center infrastructure management with netTerrain DCIM, presenting opportunities to upsell integrated DCIM capabilities to enterprises expanding or consolidating data center footprints.

Fiber Networking Active engagement in fiber mapping and OSP solutions, evidenced by Fiber Connect 2026 participation and netTerrain OSP offerings, signaling a chance to pursue telecommunications and campus fiber deployment accounts.

API and Security Recent REST API enhancements and security improvements create a doorway for firms needing stronger integration with existing ITSM and monitoring stacks, ideal for cross-sell with service providers and large IT teams.

Strategic Partnerships Past partnerships with Alphabet and BICSI indicate openness to alliances; target enterprises and integrators that value validated interoperability and channel partnerships to accelerate adoption.

Real-time Visibility Positioning around real-time web diagrams and incident/event monitoring offers a premium upsell path to organizations seeking improved asset utilization, faster troubleshooting, and tighter IT-to-business alignment.