Brand Consistency GMI specializes in certifying, monitoring and measuring packaging suppliers to ensure brand integrity and repeatable, print-quality results. This presents an opportunity to upsell full supplier certification programs, color management services, and ongoing quality audits for brands seeking stringent brand consistency across packaging.

Global Reach With locations in the USA, Hong Kong, China, India, and Costa Rica and over 20 years of international experience, GMI can position itself as a cross-border packaging quality partner for multinational brands expanding into new regions, offering localized certification and monitoring services.

Industry Credibility GMI’s IDEAlliance certifications and industry memberships signal strong credibility in color management and packaging standards. This can be leveraged to target bold marketing claims, premium packaging programs, and collaborations with printers seeking recognized certification to win high-profile accounts.

Retail & Brand Partnerships Recent collaboration with CVS demonstrates success in aligning packaging with retailer expectations. This suggests a sales path focused on retailers and consumer brands that rely on color accuracy and print quality to meet in-store standards and promotional campaigns.

Technology Enablement Adoption of Adobe Experience Cloud, Microsoft Azure, and modern web technologies indicates a tech-forward approach. This positions GMI to offer data-driven packaging performance dashboards, supplier performance analytics, and scalable monitoring solutions to brands seeking measurable ROI.