Tourism Partnerships Leverage Pure Michigan partnerships and state tourism programs to drive wholesale and consumer promotions, featuring Michigan fruit pies and seasonal flavors at retailers, hospitality venues, and events.

Wholesale Expansion Expand retailer distribution across the Midwest and beyond through wholesale partnerships and a strong direct ship offering, targeting grocery chains, gift shops, and corporate gifting opportunities with Michigan sourced pies.

Franchise Growth Capitalize on the franchise or company-owned store model to accelerate growth, presenting opportunities to potential partners with a Michigan fruit sourcing story and turnkey bakery cafe setups.

Product Leadership Highlight ongoing product innovations such as Pure Michigan Fruits of Summer pie and Fresh Coast Pie, plus DIY Make and Bake Pie Kits, to attract consumers, retailers, and gifting channels with seasonal and co-branded options.

Logistics & Marketing Leverage existing logistics and digital marketing tools to offer reliable shipping, promotions, and analytics to retailers and partners, and pursue private label or collaborative marketing programs with farm partners and Michigan brands.