Strategic Partnerships Leverage the consortium of Saint Mary’s Health Care, Spectrum Health, Grand Valley State University and Michigan State University College of Human Medicine to cross-sell educational programs, clinical training, and continuing education opportunities across partner institutions.

Educational Offerings Promote scalable training solutions for residents, fellows, physicians, PAs and nurses, highlighting opportunities for upskilling, simulation-based training, and interprofessional education to expand enrollment and increase program revenue.

Digital Presence Capitalize on existing tech stack and strong web presence to run targeted content marketing, online program catalogs, and SEO-driven campaigns to attract prospective students and healthcare professionals from affiliated networks.

Growth Potential With revenue in the lower mid-range and partnerships with major universities and health systems, position scalable program expansions, blended learning formats, and regional outreach to grow enrollment and diversify funding sources.

Market Position Differentiate from peers by emphasizing integrated healthcare education across multiple institutions, enabling joint grants, sponsored research, and shared facilities to attract corporate partnerships and philanthropy.