Strategic Growth Initiatives Graceland University is actively expanding its academic offerings by launching new programs such as the Bachelor of Science in Nursing, starting in fall 2025. This presents opportunities to offer solutions that support program development, student recruitment, and clinical partnership management.

Leadership Transition The recent appointment of a new president indicates a period of strategic change and fresh leadership vision, providing an opening to introduce innovative engagement platforms, leadership development tools, and tailored communication solutions.

Technology Adoption The university is investing in technology upgrades through partnerships like Pathify for SIS transitions, signaling an openness to innovative student engagement and management solutions, including analytics, community building, and digital campus experiences.

Community Engagement Launching initiatives like free food pantries and continuing education programs demonstrates a commitment to student support and workforce development, creating opportunities for vendors offering student well-being services, career training, and community outreach solutions.

Financial & Market Position With a revenue range of 50 to 100 million dollars and a relatively modest size of 501-1000 employees, Graceland University seeks cost-effective and scalable solutions that enhance operational efficiency, strengthen its competitive edge within higher education, and support growth in a competitive market.