Insights

Expansion Opportunity Grace Loves Lace is actively expanding with multiple showrooms across Australia, the United States, Canada, and the United Kingdom and has announced plans for new locations such as Philadelphia. This presents opportunities for in-store partnerships, cross-promotions, and retailer collaborations to drive footfall and milestone events in new markets.

Sustainability Premium The brand emphasizes ethically and sustainably made wedding gowns using high-end materials. This positions Grace Loves Lace to partner with eco-conscious suppliers, accessories brands, and rental or resale platforms that appeal to brides seeking sustainable luxury.

Digital & Experience With a history as an online-first digital innovator and a diverse tech stack, there is potential to upsell concierge virtual styling, digital fittings, and enhanced online/offline experiences, as well as data-driven marketing collaborations leveraging their Facebook and TikTok pixels.

Product Line Synergy Recent expansion into accessories and veils complements the bridal gown collection, creating cross-sell opportunities for brides at checkout, showroom events, and bundled offers across dresses, veils, headpieces, and jewelry.

Financial & Growth Signals With revenue in the mid-range of tens of millions and a global showroom footprint, Grace Loves Lace presents strong potential for wholesale partnerships, collaborative marketing, and exclusive collections with designers or retailers targeting premium bridal segments.

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Grace Loves Lace Tech Stack

Grace Loves Lace uses 8 technology products and services including Xero, Facebook Pixel, TikTok Pixel, and more. Explore Grace Loves Lace's tech stack below.

  • Xero
    Accounting
  • Facebook Pixel
    Analytics
  • TikTok Pixel
    Analytics
  • RSS
    Content Management System
  • WordPress
    Content Management System
  • Swiper
    Javascript Libraries
  • Shogun
    Page Builders
  • Bootstrap
    UI Frameworks

Grace Loves Lace's Email Address Formats

Grace Loves Lace uses at least 1 format(s):
Grace Loves Lace Email FormatsExamplePercentage
First@graceloveslace.comJohn@graceloveslace.com
83%
FirstL@graceloveslace.comJohnD@graceloveslace.com
10%
Last@graceloveslace.comDoe@graceloveslace.com
7%

Frequently Asked Questions

What is Grace Loves Lace's official website and social media links?

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Grace Loves Lace's official website is graceloveslace.com and has social profiles on LinkedIn.

What is Grace Loves Lace's NAICS code?

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Grace Loves Lace's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Grace Loves Lace have currently?

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As of July 2026, Grace Loves Lace has approximately 136 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: W. Z.Chief Marketing Officer: S. L.Chief Operating Officer: J. L.. Explore Grace Loves Lace's employee directory with LeadIQ.

What industry does Grace Loves Lace belong to?

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Grace Loves Lace operates in the Retail Apparel and Fashion industry.

What technology does Grace Loves Lace use?

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Grace Loves Lace's tech stack includes XeroFacebook PixelTikTok PixelRSSWordPressSwiperShogunBootstrap.

What is Grace Loves Lace's email format?

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Grace Loves Lace's email format typically follows the pattern of First@graceloveslace.com. Find more Grace Loves Lace email formats with LeadIQ.

When was Grace Loves Lace founded?

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Grace Loves Lace was founded in 2010.
Grace Loves Lace logo

Grace Loves Lace

Retail Apparel and FashionQueensland, Australia51-200 Employees

Grace Loves Lace is a mid-sized bridal fashion retailer based in Burleigh Heads, Queensland, Australia, focused on wedding gowns. The company emphasizes ethically and sustainably made designs crafted from stretch lace and luxury silk to deliver high quality, comfortable gowns for brides worldwide. Since launching online more than a decade ago, Grace Loves Lace has grown to operate 26 showrooms across Australia, the United States, Canada and the United Kingdom. The business is described as the largest independent bridal brand in the world. In November 2021, the brand expanded its offerings with an accessories edit that includes veils, headbands and earrings to accompany its gowns.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Grace Loves Lace's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Grace Loves Lace's revenue is estimated to be in the range of $25M$50M

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