Executive led growth Recent leadership appointment of Genevieve Tompkins as chief executive signals a new strategic direction and potential for enhanced client acquisition. Target enterprise brands seeking refreshed leadership and clear agency governance.

Strategic partnerships Ongoing collaborations with Brothers and Sisters, Pearl & Dean, and other media partners indicate a robust partner ecosystem. Approach potential co-marketing or joint bids with these allies to expand pitch opportunities and share risk on large campaigns.

Scale and capabilities Mid-sized agency with 51-200 employees and revenue in the 10–25 million range presents a sweet spot for mid-market brands seeking integrated media planning and buying with creative support. Position as a efficient, high-value alternative to larger networks.

Technology leverage Adopted tech stack includes Mediaocean, Looker, and analytics-driven tools, enabling data-informed media decisions. Highlight data-driven case studies and ROI dashboards to win performance-focused clients seeking transparency and measurable outcomes.

Purpose and outreach Notable initiatives like The Pitch and partnerships with educational causes suggest a brand narrative around accessibility and social impact. Leverage this to engage purpose-driven brands and programs that value corporate social responsibility in media initiatives.