Boutique appeal Target firms seeking high-touch commercial litigation and real estate expertise within Illinois; emphasize GoodSmith Gregg & Unruh LLP's recognition by Chambers as a Best Small/Medium firm to position for clients needing specialized, agile counsel.

Mid-market focus Position the firm as a cost-effective alternative to large firms for mid-sized corporate clients requiring sophisticated transactional and dispute resolution support, such as finance, real estate, joint ventures, and complex disputes.

Growth potential Leverage revenue range and lean team size to propose scalable engagement models for growing clients, including retainer-based arrangements and phased matter pricing to win ongoing litigation and advisory work.

Digital basics Highlight technology stack and modern web presence as a foundation for efficient collaboration; offer services around data privacy, cybersecurity, and contract management to align with clients’ digital transformation needs.

Strategic collaborations Propose joint ventures with complementary firms or referral partnerships to access broader networks and cross-border opportunities, leveraging the firm’s Illinois strengths and Chambers recognition to build credibility.